GRANDIÔSE METAMORPHOSE: Lancôme goes further in lash transformation, offering an extreme version of its iconic mascara:

• Extreme Volume: This new mascara provides extreme volume, from root to tip. The eyelashes look amplified fom corner to corner, for a lash by lash & instant volume in a few easy strokes.

• Extreme Hold: The new formula lasts for up to 24 hours.

• Extreme Intensity: The Noir Extrême shade offers an unprecedented intense black pigment.

Lancôme unveils a new application technique that effortlessly creates perfectly open, full and long lashes. This patent-pending “Swan-NeckTM” wand and high-precision brush can grab lashes close to the roots to perfectly fan them out, corner to corner.